Estela Pereira

‘Only the Essentials’ is a short-film documenting the background, evolution and enduring legacy of the Equipment series.

Agency: Johannes Leonardo

Campaign for the Italian lingerie brand Intimissimi staring Sarah Jessica Parker.

Agency: 72andSunny Amsterdam

Campaign for Smirnoff Vodka shot by director Armando Bo

Agency: Wieden+Kennedy Sao Paulo

For this project we partnered with artist collective Acidum.
An open air gallery that only revealed itself at night was created in São Paulo. For that, the graffiti artists used a special type of spray paint that only becomes visible when exposed to black light.

creativity-online editor's pick

Agency: Wieden+Kennedy Sao Paulo

This commercial was aired moments before Brazil’s debut at the 2014 World Cup. It brings a motivational message from Brazilian hero and Formula One legend Ayrton Senna.

Agency: Wieden+Kennedy Sao Paulo

This Mother's Day spot, made with both live action and animation, celebrates different kinds of caregivers who are not always remembered.

creativity-online editor's pick

Agency: Johannes Leonardo

This institutional spot for Vroom, an initiative of the Bezos Family Foundation, explains how the organization philosophy works.

Agency: Johannes Leonardo

Sponsorship spots broadcasted on PBS Kids during the Daniel Tiger Neighborhood show.

Agency: Johannes Leonardo

Promo video for Smirnoff Ice inviting viewers to send their own pre game speech and get a chance for it to be featured in one of the brand's spots.

Agency: 72andSunny NYC

Agency: Deloitte Digital / Heat

TIM is one of Brazil’s biggest cellphone carriers. To sell a plan that would give customers unlimited calls, all videos brought viewers ideas for conversation topics, since they would have a lot of time to talk.

Agency: Wieden+Kennedy Sao Paulo

1 year before the World Cup in Brazil, Coca-Cola launched a promotion to ask Brazilians for their help in choosing the name for the event’s official mascot.

Agency: Wieden+Kennedy Sao Paulo

This Commercial was aired during primetime, a day before the opening of the World Cup in 2014. In this 3-minute mash-up, viewers could choose in which language they wanted to hear Coca-Cola’s theme song (Portuguese, Japanese, English and Thai) by switching the idiom using the SAP button.

Agency: Wieden+Kennedy Sao Paulo

This is a film for a promotion where the winner could bring 100 friends to the stadium to watch Brazil playing in the World Cup

Agency: Wieden+Kennedy Sao Paulo

A mini-doc that shows the life and relationships of a family of orange farmers who supply Coca-Cola with Orange Juice.

Agency: Wieden+Kennedy Sao Paulo

This animation tries to prove that St Patrick’s is the coolest day of the year. Even more than Christmas, Carnival or your Birthday.

Agency: Wieden+Kennedy Sao Paulo

Case Study Video made to register a promotion done by Heineken in Brazil. They had photo booths placed in several different bars across the country during Champions League’s games. People who got in the booths could come out not only with their pictures but prizes like Heineken bottles, mugs and kegs. There was also the main prize: winning a trip to watch the final game at the Stadium in Munich.

Agency: Wieden+Kennedy Sao Paulo

Agency: Wieden+Kennedy Sao Paulo

Agency: Wieden+Kennedy Sao Paulo

Agency: Wieden+Kennedy Sao Paulo

Agency: JWT Sao Paulo

Agency: Wieden+Kennedy Sao Paulo

Agency: Wieden+Kennedy Sao Paulo